Which is better the Kindle or the ipad?

Oh, I'm not talking about the products, I'm talking about the commercials! 

Apple has been known for their innovative advertising campaigns, however, I have to give the prize to Amazon this time. The commercials for the Kindle are so whimsical and fun.   And I'm not just saying that because I did the set design for their latest one.  (although I suppose that would make me a little bias) -- 

what do you think?