June 27, 2011
Behind the sets: Target Toys Summer Catalog
Have you gotten your catalog in the mail yet? If not you can view the whole thing here. I got such great response to the behind the scenes pics from the winter catalog that I thought I would share some of our tricks from the summer one.
The summer catalog's design involved lots of simple shapes and cut outs to make the background scenes, mixed with some super sized "real" objects imposed later on with digital effects.
For example we shot this amazing 8 year old pro skateboarder on a ramp in the studio. And later they superimposed a clam shell over the ramp to make it look like she was actually going down the side of the shell.
The hardest set to create was the "Backyard" where we had a working sprinkler and water slide.
Labels: behind the sets