November 08, 2010

How I spent my summer vacation...

While you were spending your summer soaking in the sun, sending the kids off to camp and drinking icy beverages I was building snow-forts, giant gingerbread men and decorating a 45' christmas tree.
The fruits of all my summer "hard labor" arrived this week in the mail. It came in the form of the Target Holiday Toy catalog. For a week this past June I spent 16 hours a day in a studio creating many of the sets and backgrounds to shoot the toys featured in the catalog. We built a life size gingerbread house, glued together giant gumdrop trees, and created an entire bedroom snow-fort out of Styrofoam and salt. When was the last time you put together a three story Barbie Dream House (btw, when did her house get so big and complicated?) or baked an Easy Bake oven cake? We had to do all that and whole more for this catalog. So before you line your bird cage or toss it in the recycle bin, take another look at it. Let me share with you a few secrets behind one of the sets we made and let you in on how much work goes into just one of those shots.

If you have the catalog you can turn to page 42 for reference. Or click HERE for a better view.


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